Services

All services & solutions cater to the food industry and offer a range of options that vary from a simple setup to premium options sourcing some of the best talent in the field to fit any requirement and budget.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

Websites, Search & Web Strategy

An online search is the first place most people go to for information. Managing your own website is not only more affordable but it also allows you to update and change your content to suit your business needs ensuring that you present the most accurate and up-to-date information for potential customers.

I offer a range of web services from a simple blog style website to a full e-commerce solution. All taking advantage of the latest self-serve marketing tools so you can update and manage your site easily. Keep in the mind the more complex the requirements of the site, the more complex it will be to maintain. I usually recommend starting with a simple setup and growing the site as you become more comfortable with the options.

The starting website package is using the WordPress.com service and includes:

  • Digital marketing strategy consultation
  • Domain selection & registration (www.yourrestaurantname.com)
  • 3 Template Setups
  • Content placement*
  • 2 hrs of Graphic Design, Copy Writing and/or Photography
  • Quick Response Code generation to promote new site
  • 1 hr training on editing & updating site and features

* Logos, copy, & photos to be provided by business

This site is easy to setup and maintain and has only one login to remember. And offers multiple browser as well as mobile and tablet display options and has multiple input options including free smartphone and tablet applications and email and sms options which means you can update your website from just about anywhere and monitor traffic. You control and own your domain so there are no additional ongoing third party fees, just the WordPress annual hosting fee.

Sites start at $600 CDN, plus $86 USD paid directly to WordPress annually. Hosting can be as little as $17 USD but additional services are recommend to distinguish your business website from a blog.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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Graphic Design & Crowd Sourcing

Wherever possible I recommend working with existing design to keep branding consistent, however, I also offer a full range of graphic design services from simple cropping or editing to complete re-branding. Depending on the scope of work I can make the edits myself or coordinate with graphic designers in the city and abroad to help minimize the costly back and forth that can often occur with those new to the design process.

I can also coordinate using crowd sourcing initiatives like Design Crowd or 99 Designs to take advantage of thousands of designers on a limited budget while ensuring the end product meets all your branding needs.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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Copy Writing & Food Blogging

Writing in any specialized subject matter requires and good understanding of the subject and the audience. As a regular food blogger and yelp reviewer as well as having written for the Canadian Trade Office in Taipei, St George’s University of London, and multiple marketing publications, I can write for a wide audience on any subject matter and have a passion for food.

I offer copy writing services for marketing and blogging including blogging on new products and recipe writing.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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Photography & Video

I offer a wide range of photography & video services to fit any budget and resource. From a quick on location shoot to add a few photos to the website to coordinating a professional studio shoot of a full product range. For smaller shoots I will often take the photos & videos myself but I also work with a range of photographers & videographers to provide the best selection of services and price points to my clients.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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Email Marketing, Mobile, & Social Media

As a direct marketing specialist for the last 4 years, my focus has been using tools like email and social media to change consumer behavior through information and incentives. Developing the right direct communication strategy whether it be email, mobile, and/or social media can be an effective way to drive new customers and returning ones into the store. Always with a focus on return on investment, I provide direct marketing strategy that makes sense for your business. Anyone can attract people with free offers but the key is to provide effective, targeted offers, that are profitable and fit business needs and take advantage of existing resources.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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Analytics, Reporting & Market Research

Reporting is essential to good marketing; professional marketers are always comparing results of campaigns to ensure the best results. Even on the most basic sites it is good practice to review statistics regularly. Whether as a one-off service or ongoing review, I can help you make sense of your marketing data and identify potential opportunities, areas of improvement, and industry best practices.

I also offer custom feedback and market research options using polling and survey tools to make gathering targ information more affordable and effective.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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Community Outreach & Event Coordination

Tweet ups, peer review events, menu tastings, group promotions and more. There are many ways to create a buzz around a business and attract potential new customers. I can help with everything effectively promoting existing events to designing new events to fit your business objectives.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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Training & Workshops

I offer a wide range of training and workshops of some the most commonly used solutions:

wordpress, tumblr, facebook, twitter, yelp, foursquare, linkedin, hootsuite, mailchimp, constant contact, youtube, flickr, picassa, instagram, vimeo,google analytics, google adwords, yahoo stores, shopifyetsy, meetup, eventbrite, and more.

For more information about these services please contact me at (647) 895-4881 or by email using the contact form on this site.

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